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A woman paying at the beauty salon for salon loyalty points.

The Benefits of a Successful Salon Loyalty Program.

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Do you ever wonder whether your salon, spa or barbershop should implement a salon loyalty program?  Is it really worth the effort?

Well, to answer these questions, you need to ask yourself a question. Do you want to improve client retention and increase revenue? If you answered yes, then you have your answer. You NEED a salon loyalty program, and it IS absolutely worth the effort! Let’s look at the benefits a successful salon loyalty program will bring.

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Konnect provides you with simple, easy-to-use tools to successfully run day-to-day operations

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The Benefits of a Salon Loyalty Program.

  • Increased client retention
  • Improved brand recognition
  • Improved business reputation
  • Attracts new clients
  • Increased client engagement
  • More referrals
  • Increased bookings on slow days
  • Easier to Upsell and Cross-sell
  • Increased revenue

 

A happy client being served by a hairdresser

Why do Salon Loyalty Programs Work?

So let’s start with the cold hard facts.

  •  75% of businesses see a return on their investment in a loyalty program.
  • Clients who join your loyalty program ensure 12-18% more revenue annually compared to clients who don’t participate.
  • 66% of clients will spend more to unlock rewards.
  • 81% of clients say a loyalty program encourages them to continue going to the same business.
  • 73% of clients are more inclined to recommend a business with a good loyalty program.  2019 loyalty statistics

Are you convinced yet?

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With Konnect, it’s super easy to introduce and manage your loyalty program.

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How to Start a Successful Salon Loyalty Program.

Whether you are a salon, spa or barbershop, do some research on who your top clients are. On average, the top 20% of loyal clients provide you with 80% of your business. So finding out who these clients are should be first on your agenda. Loyalty program Statistics.

Konnect Spa and Salon makes this task easy by allowing you to bring up a report on just about any parameter you can think up. If it’s in your database, you can measure it. Konnects reporting tools are a quick and easy way to check the health of your business. Reporting tools

A successful salon loyalty program should focus first on cementing the loyalty of your current clients. After all, these clients are the backbone of your business. Clients are more likely to feel valued by you and your business when they receive special treatment or small discounts and gifts.  67% of customers said surprise gifts are very important for loyalty programs.

Think of other areas in your salon, spa or barbershop that need a little help. Do you fall behind in gaining new clients? Do you fall short in selling retail products? (Which by the way are an easy way to boost your profits). By running reports on these areas and knowing what needs improving gives you direction in how you should set up your salon loyalty program.

 

A happy client getting a reward for a salon loyalty program.

How to set up salon loyalty program points.

The most popular reward system is to award 1 point for every $1 spent. However, this is by no means the only way you can tailor your salon loyalty program.

Setting an achievable and financially viable salon loyalty program is the key to ensure success. Depending on your unique salon goals, you may decide to allocate extra points in the areas your business needs boosting.

For example, points are only redeemable on products if your retail sales are low.  Here is a guide for point allocations,  However, you should tailor your program according to your salon.

  • Encourage spending by allocating 1 point for every 1 dollar spent.
  • Offer a reward, discount or VIP treatment when a client reaches X amount of points.
  • Encourage clients to book on slow days by giving extra points — for example, double points on Tuesday.
  • Encourage upselling and cross-selling by offering extra points for add-on services or products.
  • Entice clients to buy gift cards for friends and family by giving extra points.
  • Encourage online bookings with points.
  • Increase positive online reviews by incentivising clients with points.
  • Make sure your clients feel the love by giving special birthday points.
  • Gather client emails by giving points for signing up to newsletters or blogs.
  • Incentivise clients to follow you on social media with points.
  • Encourage word of mouth by rewarding points for client referrals.
  • Move older or overstocked products by allocating extra points for the purchase.

 

Hands holding up a sign for a salon loyalty program.

 

Things to Consider.

When designing your salon loyalty program, remember that you want to attract clients by providing rewards that are tangible and attainable. On the other hand, the rewards must not be so high that your business suffers a loss of income. Tailor programs to suit both your business and your client’s expectations.

To maintain trust and loyalty, you must be willing and able to provide the promised rewards. Thorough planning and crunching the numbers is the only way you can be sure not to overextend your promises.

Salon loyalty programs also require clear and transparent restrictions on the redemption of points, such as points not redeemable for cash. Ensure you have a strict terms and conditions policy to support your salon loyalty program. This policy must be appropriately worded to avoid misinterpretation.

 

Clients in a hairdressers enjoying the benefits of a salon loyalty program

 

Do You Need Software for a Salon Loyalty Program?

Punch cards are no longer seen as a valuable system. A large number of clients will hesitate to join a program that requires a card. In fact, 79% of consumers say they would be more likely to join a loyalty program without a card system.

Punch cards are often lost, damaged or misplaced which only serves to frustrate clients as they have no proof of accrued points. Furthermore, punch cards are outdated and look unprofessional.

Konnect Spa and Salon software takes the guesswork out of calculating points and remove the chance of human error. Salon loyalty program feature

Behind every excellent salon loyalty program is a powerful database. Konnect delivers this for you and gives you the ability to run whatever type of salon loyalty program you choose. You set the parameters, and konnect does all the allocation of points of and values at the point of sale. So there is no more manual calculation of points. How easy is that?

Salon loyalty programs take around 3-6 months to show results. After putting in a lot of thought, time and energy into the implementation of your program, you must be sure that you can measure the improvements made. Without an automated system like Konnect, it is tough to calculate these improvements and to compare them with previous months. With Konnect, it’s all right there at the touch of a button.

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Behind every great client loyalty program is a powerful database.

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Loyalty

 

Conclusion

A salon loyalty program is just what you need if, you want to encourage spending in a specific area, plus improve client retention and increase revenue in your salon.

The benefits of a successful salon loyalty program definitely outway the time and effort it takes to implement one. And the statistics prove this.

Konnect provides your salon, spa or barbershop with all the tools you need to run a successful and automated salon loyalty program.

So why not check out all the other great features Konnect Spa and Salon software has to offer your salon, spa or barbershop.

Konnect is a complete all-in-one management system that will help your business reach new heights with less work.

Want to see for yourself? Go to  https://www.konnect.software/free-demo/ and sign up for a free demo.

Konnect Spa and Salon Software – the simple, affordable key to making your business brilliant.

 

A laptop with a screen showing salon appointment scheduling software.

Salon Appointment Scheduling: Why It’s Important For Your Business.

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Appointment Scheduling is so important for service-based businesses like salons. The salon industry is thriving and as you know the competition is fierce.  To get ahead of your competition you seriously need to consider improving the day-to-day operations of your salon.  Providing a great client experience is paramount to retaining clients, improving loyalty and ultimately your revenue.

But what has all this got to do with appointment scheduling? Think of appointment scheduling as the bones of your salon business. Without a strong framework, your business will just fall apart.  You will find yourself chasing your tail day-in and day-out while not quite getting ahead.

This way of doing business will negatively impact your ability to provide a great service to your clients.

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Konnect provides you with simple, easy-to-use tools to successfully run day-to-day operations

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Time-Saving.

A happy woman holding up a large clock for time-saving salon appointment scheduling

One huge benefit of automating your appointment scheduling is the time you save.  And, as we all know, time equals money.

When appointments are automated with Konnect Spa and Salon Software, the chance of human error is reduced.  Which means, no more accidental double bookings, wrong time slots filled out or unreadable details. Forget flipping back and forth through your old appointment book to reschedule a client.  Konnect allows you to re-book your client with one click. It’s that simple and quick. https://www.konnect.software/features/calendar-bookings/

Additionally, your appointments are automatically synched with your SMS reminders, so you dont have to chase up all your clients over the phone to confirm their appointments.  Less time on the phone, more time making money.

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Access anytime anywhere

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Reduce No-Shows and Cancellations.

A handsome man looking at his watch waiting for a no-show or cancellation for salon appointment scheduling.

No shows.  Uggh.  There is nothing more frustrating than waiting around for a no-show and losing money at the same time.  No-shows are a huge drain on your income.  According to one 2019 survey,  the cost of no-shows is roughly 5-10% of your annual profit.  So if you are experiencing alot of no-shows, the implementation of automated appointment scheduling is a must. https://worldwidesalonmarketing.com/how-much-do-no-shows-cost-your-salon-every-year/

Automated SMS reminders are a proven way to reduce no-shows and late cancellations. According to one study, SMS reminders reduced no-shows by a whopping 39%.

Konnects SMS reminder system allows you to customise your texts and gives you the option of how you want your clients to respond. Cancel, reschedule or confirm.

By also introducing your clients to online bookings, they have the flexibility and control over their appointments like never before. This allows them to change or cancel their appointments according to their own schedule.  Taking the hassle out of rescheduling, keeping you off the phone and improves customer satisfaction.

To read more about how to reduce no-show go to https://www.konnect.software/how-to-effectively-reduce-salon-no-shows/

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Happy clients, happy you

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24/7 Appointment Scheduling.

An online booking button with a hand pushing the button for 24/7 appointment scheduling.

Imagine how much more business you would get if your existing clients and new clients could make an appointment any time of the day or night?   By adding an online booking button to your website or social media, clients can book while you are on their mind. This reduces the chance they may forget later.   New clients who come across your great before and after pictures on social media can book as soon as they feel inspired to do so.  A great free marketing tool to get those new client coming through the door.

Giving your clients the flexibility to book online is a valuable tool for client retention and improves customer satisfaction.  A reported 35% of clients prefer to book appointments after business hours.  So providing them with this option can really improve your booking rate.  https://articles.bplans.com/strategies-to-boost-hair-salon-revenue/

Another benefit of appointment scheduling with Konnect is that your online bookings are available on every device.  So whether your client is at home on their desktop, sitting on the train using their mobile or at a cafe with their tablet, you are always accessible and ready to receive appointments.

Clients will love the convenience of 24/7 appointment scheduling and you will love spending less time on the phone while enjoying a much more streamlined and smooth running day.

Personalised Customer Service.

A woman in a spa receiving personalised customer service.

By streamlining your clients’ appointment scheduling experience right from the start of your client/business relationship, you portray a sense of organisation and professionalism.  If your clients are often kept waiting due to you being late, it gives a clear message that their time is not important to you.

Clients have busy lives too and going to a salon is usually a luxury that people find difficult to add into their schedule.  By using appointment scheduling like konnect, you reduce the risk of getting overwhelmed and feeling frazzled.  Feeling like this does not make it easy to provide your client with a personalised and relaxing service.

According to research, a massive 71% of customers find impersonal customer service frustrating.  This statistic shows how important it is to provide the best possible individualised treatment and service. Being rushed and late also decreases your ability to provide a thorough client consultation which can produce unwanted results.

So stop chasing your tail and relax with the knowledge that konnect gives you the gift of time.

Better Insight Into Your Bookings.

three people looking at a report for better insight into your bookings

Using appointment scheduling like Konnect, gives you great insights into how your business is running.  You can access any data regarding your appointments with konnects great reporting tools.  You can get reports on client retention numbers, how many appointments were made online, the number of new clients and even how many no-shows you had. The list is only limited by your imagination.

Accessing this data allows you to gain knowledge about what is and isn’t working in your salon.  For example, if you are getting a lot of online bookings, why not create an online marketing campaign to target your online audience.  Is your client retention rate low?  Investigate why this is the case and take action.  Without these valuable insights, you will struggle to find the areas in your business that need improving upon. https://www.konnect.software/features/reporting/

Conclusion.

As you can see, by implementing appointment scheduling your business will experience many benefits. 

From saving time, reducing no-shows and providing a better customer experience. Furthermore, by providing online bookings you also improve your potential to gain new clients and be open for bookings 24/7.

Having the ability to access detailed reports on all your appointments can really be a great tool in optimising your salon business.

At Konnect Spa and Salon Software, we enjoy providing you with useful business strategies that work in conjunction with our great software.

If you are not already using Konnect Spa and Salon Software, sign up for a free demonstration today.  https://www.konnect.software/free-demo/

Konnect Spa and Salon Software – the simple, affordable key to making your business brilliant.