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Online Booking for Salons – The 9 Advantages.

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A hand holding a phone with online booking text

Online booking for salons is the way of the future. Do you want to grow your salon? Look professional? Stand out from your competition?

Well, offering online booking is a sure-fire way to achieve these goals and more.

THE 9 ADVANTAGES OF ONLINE BOOKING FOR SALONS.

 

SAVE TIME AND CUT YOUR WORKLOAD.

An orange piggy bank with a hand putting in a clock.

Spend less time on the phone taking bookings, explaining treatments, taking deposits and going through your cancellation policy.

Instead, dedicate your time to the client in front of you, without annoying interruptions. 

Managing bookings while you are juggling everything else in the salon isn’t always easy. That’s why online booking streamlines your working day. 

Your clients can make a booking, pay a deposit, receive a confirmation text and an SMS reminder without you lifting a finger. There’s no doubt automating the booking process gives you more time to focus on your clients.

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Konnect: Giving you the gift of  time. 

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CLIENT CONVENIENCE. 

A man annoyed waiting on hold.

Client convenience should be a crucial factor in your everyday business considerations. Clients find online booking so convenient and here’s why:

  • 90% of people prefer to book online.
  • 60% are made during business hours because consumers would prefer to book online as opposed to calling for an appointment. (LSAinsider)
  • 77% of people think that having the ability to book, cancel or change their appointment online is important. (Accenture.com)
  • 25% of millennials (under 35’s) will only book appointments online. (Fitsmallbusiness)

Consumers are becoming increasingly impatient these days due to the ease of online accessibility. So clients no longer want to wait on hold on the phone. 

Also, as most salons don’t have a dedicated receptionist, clients are made to leave a message for an appointment and wait for a return call. Waiting for return calls can be very frustrating for clients, especially for workers who don’t have access to their phones during work hours. 

So if you want to make booking an appointment more convenient for your client, online bookings are the way to go.

TAKE BOOKINGS 24/7/365.

A neon sign. open 24/7

Ever wondered how much business you could attract if you could take bookings 24/7, every day of the year?

Research shows, the most popular time for making online bookings are on a Sunday from 4 pm to 8 pm (Finance online) plus, 40% of online bookings are made after business hours.  (LSAinsider)

Most people are time-poor these days and love the flexibility of online bookings. 

Also, If a potential client discovers you on social media or your webpage, you increase your chances of gaining a new client. If they like what they see, they can book right there and then. 

Just think of the potential to build your clientele.

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Konnect: Access anywhere, anytime.

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REAL-TIME AVAILABILITY. 

 With Konnects great automated features, it’s easy to see your availabilities all the time, from any device. Not just for you but also for your regular and potential clients. 

When you make a booking for a client in the salon or via phone, your online booking availability’s are instantly updated. Your calendar is integrated with your online bookings too. So when a client makes an online booking, you receive a notification, and your calendar is instantly updated. Online Bookings 

 

REDUCE NO-SHOWS.

A man missing his appointment.

At first glance, you wouldn’t think that allowing your clients to make an online booking would help to reduce no-shows. But it does and here’s why.

When your clients can book an appointment in their own time, they are more likely to put a lot more thought into making a booking that is suited to their schedule, thus reducing the chance of missing an appointment.

Also, sometimes when clients are asked to rebook in the salon, they may feel pressured or rushed to make a quick decision which they are not sure about, and this also increases the chance of a no-show.

The other benefit of offering online bookings is that you can include your cancellation policy and/or take deposits, which again, will reduce no-shows.  Click here to learn more on how to reduce no-shows in your salon.

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Konnect: Everything at your fingertips.

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LOOK PROFESSIONAL.

Show your clients you are running a professional salon by offering online bookings. When a client perceives your salon business as more professional, they are likely to have more trust in your services.

We are living in the internet age where the world is becoming increasingly more reliant on the web. So if you want to keep with the times, stay relevant and stay ahead of your competition, online bookings are a must. 

The internet, your website and social media offer huge potential to help grow your business. Being visible online and providing bookings are a direct link to your salon. Konnects online booking feature allows you to customise colours and fonts to match your branding. 

LAST MINUTE BOOKINGS.

A woman happy after booking a last minute appointment.

Just as when you or a client makes a booking and your calendar is instantly updated, the same goes for cancellations or rescheduled bookings.  

Once a client cancels, either with you or online, the newly available spot is made instantly visible.

Having these appointments made available online gives clients the ability to make a booking they might otherwise miss. Making it more likely to fill same-day or next-day appointments.  

Alternatively, you can set cut off times so you decide how late a client can book beforehand.

Another handy feature is that you can set up a secure log in system for VIP clients only.

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Konnect with your clients.

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MEASURE YOUR SUCCESS.

The great thing about having an automated booking system like Konnect is that you can measure your success.  

Are online bookings working for you? Is your website compelling new clients to book?  

You can bring up reports from your Konnect database to measure exactly how your business is progressing. Add this capability in combination with google analytics to track website conversions, and you will know what is and isn’t working for you.  Konnect Reporting Features

 

Salon booking reports

REDUCE HUMAN ERROR.

Another added advantage is the reduction in human error. Say goodbye to double bookings or forgotten SMS reminders. Konnects powerful booking system takes the guesswork out of your salon bookings and automatically sends confirmation texts and SMS reminders to booked clients. Just set and forget, while Konnect does all the hard work for you. SMS Reminders. 

CONCLUSION

As you can see, there are many advantages to offering online booking to your clients. Studies have proven how much clients value online booking capabilities.

Online booking is also advantageous to you as a business owner, as you save time, reduce no-shows, look more professional and can measure your success with easy to access reports.

Streamline your booking process with complete automation, so you have real-time bookings available to you and your staff on any device at any time of the day and night.

Plus, you will never miss another booking opportunity again!

At Konnect Spa and Salon Software, we enjoy providing you with useful business strategies that work in conjunction with our great software.

Konnect provides you with the simple, easy-to-use tools to successfully run day-to-day operations in your salon.

Not using Konnect Spa and Salon Software?  Sign up for a free demonstration today.

Jump on board and let us help you take your business to new heights.
Konnect Spa and Salon Software – the simple, affordable key to making your business brilliant.

 

 

A laptop with a screen showing salon appointment scheduling software.

Salon Appointment Scheduling: Why It’s Important For Your Business.

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Appointment Scheduling is so important for service-based businesses like salons. The salon industry is thriving and as you know the competition is fierce.  To get ahead of your competition you seriously need to consider improving the day-to-day operations of your salon.  Providing a great client experience is paramount to retaining clients, improving loyalty and ultimately your revenue.

But what has all this got to do with appointment scheduling? Think of appointment scheduling as the bones of your salon business. Without a strong framework, your business will just fall apart.  You will find yourself chasing your tail day-in and day-out while not quite getting ahead.

This way of doing business will negatively impact your ability to provide a great service to your clients.

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Konnect provides you with simple, easy-to-use tools to successfully run day-to-day operations

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Time-Saving.

A happy woman holding up a large clock for time-saving salon appointment scheduling

One huge benefit of automating your appointment scheduling is the time you save.  And, as we all know, time equals money.

When appointments are automated with Konnect Spa and Salon Software, the chance of human error is reduced.  Which means, no more accidental double bookings, wrong time slots filled out or unreadable details. Forget flipping back and forth through your old appointment book to reschedule a client.  Konnect allows you to re-book your client with one click. It’s that simple and quick. https://www.konnect.software/features/calendar-bookings/

Additionally, your appointments are automatically synched with your SMS reminders, so you dont have to chase up all your clients over the phone to confirm their appointments.  Less time on the phone, more time making money.

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Access anytime anywhere

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Reduce No-Shows and Cancellations.

A handsome man looking at his watch waiting for a no-show or cancellation for salon appointment scheduling.

No shows.  Uggh.  There is nothing more frustrating than waiting around for a no-show and losing money at the same time.  No-shows are a huge drain on your income.  According to one 2019 survey,  the cost of no-shows is roughly 5-10% of your annual profit.  So if you are experiencing alot of no-shows, the implementation of automated appointment scheduling is a must. https://worldwidesalonmarketing.com/how-much-do-no-shows-cost-your-salon-every-year/

Automated SMS reminders are a proven way to reduce no-shows and late cancellations. According to one study, SMS reminders reduced no-shows by a whopping 39%.

Konnects SMS reminder system allows you to customise your texts and gives you the option of how you want your clients to respond. Cancel, reschedule or confirm.

By also introducing your clients to online bookings, they have the flexibility and control over their appointments like never before. This allows them to change or cancel their appointments according to their own schedule.  Taking the hassle out of rescheduling, keeping you off the phone and improves customer satisfaction.

To read more about how to reduce no-show go to https://www.konnect.software/how-to-effectively-reduce-salon-no-shows/

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Happy clients, happy you

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24/7 Appointment Scheduling.

An online booking button with a hand pushing the button for 24/7 appointment scheduling.

Imagine how much more business you would get if your existing clients and new clients could make an appointment any time of the day or night?   By adding an online booking button to your website or social media, clients can book while you are on their mind. This reduces the chance they may forget later.   New clients who come across your great before and after pictures on social media can book as soon as they feel inspired to do so.  A great free marketing tool to get those new client coming through the door.

Giving your clients the flexibility to book online is a valuable tool for client retention and improves customer satisfaction.  A reported 35% of clients prefer to book appointments after business hours.  So providing them with this option can really improve your booking rate.  https://articles.bplans.com/strategies-to-boost-hair-salon-revenue/

Another benefit of appointment scheduling with Konnect is that your online bookings are available on every device.  So whether your client is at home on their desktop, sitting on the train using their mobile or at a cafe with their tablet, you are always accessible and ready to receive appointments.

Clients will love the convenience of 24/7 appointment scheduling and you will love spending less time on the phone while enjoying a much more streamlined and smooth running day.

Personalised Customer Service.

A woman in a spa receiving personalised customer service.

By streamlining your clients’ appointment scheduling experience right from the start of your client/business relationship, you portray a sense of organisation and professionalism.  If your clients are often kept waiting due to you being late, it gives a clear message that their time is not important to you.

Clients have busy lives too and going to a salon is usually a luxury that people find difficult to add into their schedule.  By using appointment scheduling like konnect, you reduce the risk of getting overwhelmed and feeling frazzled.  Feeling like this does not make it easy to provide your client with a personalised and relaxing service.

According to research, a massive 71% of customers find impersonal customer service frustrating.  This statistic shows how important it is to provide the best possible individualised treatment and service. Being rushed and late also decreases your ability to provide a thorough client consultation which can produce unwanted results.

So stop chasing your tail and relax with the knowledge that konnect gives you the gift of time.

Better Insight Into Your Bookings.

three people looking at a report for better insight into your bookings

Using appointment scheduling like Konnect, gives you great insights into how your business is running.  You can access any data regarding your appointments with konnects great reporting tools.  You can get reports on client retention numbers, how many appointments were made online, the number of new clients and even how many no-shows you had. The list is only limited by your imagination.

Accessing this data allows you to gain knowledge about what is and isn’t working in your salon.  For example, if you are getting a lot of online bookings, why not create an online marketing campaign to target your online audience.  Is your client retention rate low?  Investigate why this is the case and take action.  Without these valuable insights, you will struggle to find the areas in your business that need improving upon. https://www.konnect.software/features/reporting/

Conclusion.

As you can see, by implementing appointment scheduling your business will experience many benefits. 

From saving time, reducing no-shows and providing a better customer experience. Furthermore, by providing online bookings you also improve your potential to gain new clients and be open for bookings 24/7.

Having the ability to access detailed reports on all your appointments can really be a great tool in optimising your salon business.

At Konnect Spa and Salon Software, we enjoy providing you with useful business strategies that work in conjunction with our great software.

If you are not already using Konnect Spa and Salon Software, sign up for a free demonstration today.  https://www.konnect.software/free-demo/

Konnect Spa and Salon Software – the simple, affordable key to making your business brilliant.