Growing your salon business with these innovative marketing ideas is an easy and inexpensive way to gain more clients and cement loyalty in your existing clients. At Konnect Spa and Salon Software we understand that finding new ways to get your hair or beauty salon business noticed is not an easy task.
Business owners often spend large amounts of money on big advertising campaigns that provide little return. So, we have provided some great strategies that are often overlooked and underutilized.
Konnect provides you with simple, easy-to-use tools to successfully run day-to-day operations
Use Content to Give Value Online
Providing engaging and educational content on your website or in social media posts may feel like a chore, but you should actually look at it as a great way to grow your salon business and gain new clients. How so? Well, sharing your knowledge shows your audience that not only are you an expert in your field, but you are willing to part with your valuable knowledge for free.
The secret is to solve problems for your audience by providing simple at-home solutions or answering commonly asked questions with no strings attached. This not only gives your audience the impression that you are well informed but more importantly trustworthy and reliable.
Understanding the knock-on effect of sharing great content is crucial in building a strong brand name and also becoming a valuable resource for your existing clients and gaining the attention of potential new clients.
Make Sure Your Salon Is Listed on Review Sites
When you are looking for any kind of service provider, what’s the first thing you do? You jump onto the internet and search review sites, right. And, so do your all your potential new clients. Statistics show that at least 70% of salon clients look at online reviews before choosing a salon.
The potential to gain new clients this way is huge. So, if you are not using review sites like Yelp, what are you waiting for? You can claim a free business owners’ profile and get your salon noticed. Why not ask your best clients to add a review? Incentivize them with a free blow dry or a special VIP treatment.
Facebook is also a great place for reviews. Again, ask your favourite clients to post a review and share posts with friends for a little extra treatment. It’s a win-win situation for both you and your client.
Access anytime anywhere
Offer a Birthday Discount With an Automated Email Campaign
Who doesn’t like birthday gifts, especially surprise ones. There is nothing better than receiving an email with a great discount or free offer for your birthday. When gathering your salon client information, be sure to acquire their birthdate. This is a great marketing opportunity to promote a treatment, product or service, whilst also building a great relationship with your client.
Birthday gifts give your client that warm and fuzzy feeling, which also translates to loyalty. Loyal clients are worth their weight in gold, so take every opportunity you can to cement strong relationships. Building client loyalty is one of the greatest strategies you can use to grow your business.
Konnect Spa and Salon Software makes sending out birthday emails easy. Simply set and forget and Konnect will automatically do all the hard work for you. https://www.konnect.software/features/marketing/
Make sure your birthday emails get opened by including a hook in the subject line such as “Your Free Birthday Gift” or “Your Free Birthday VIP Treatment”. Your clients will love you for it.
Reward Customers Who Give Referrals
Word of mouth. You just can’t beat it. It really is one of the greatest tools you can harness to grow your hair or beauty salon. But how do you harness it? Well, you ask for it! Your most satisfied clients will be more than happy to refer you to a friend, in fact, they probably already have. So why not give them even more incentive to do so.
Let them know that each referral will give them say 20% or $20 off their next visit. Word of mouth referrals are really the cheapest and most reliable method of advertising. Giving a loyal client a small enticement to refer a friend or relative will not only help to grow your clientele but make your existing client feel good as well.
Sending a quick thank you SMS or email with your referral reward included helps build strong relationships with your clients, and that is real value for money.
Happy clients, happy you
Offer Online Booking
Online bookings are the way of the future. Your salon clients will love the flexibility of online bookings. It’s like being open 24/7.
Potential new clients may love what they see on your website or social media posts, so by giving them the opportunity to book “in the moment” really is a powerful way to get new clients in the door.
Luckily, Konnect Spa and Salon Software has made this really easy for you to implement by providing you with a “book now” button. You can customise your “book now” button and add it to all your social media sites, your website or anywhere else in a flash.
When a client books online, your calendar is automatically updated. You can even take a deposit, if desired. Just think about how much time you will save by not having to run to the phone during your work day. Gives your clients flexibility and is more convenient for you.
By implementing these innovative strategies, you are sure to see growth in your hair or beauty salon business. These simple but effective techniques are often overlooked. Not only are they an inexpensive way to gain more clients but they also help to retain the clients you already have. At Konnect Spa and Salon Software, we enjoy providing you with useful business strategies that work in conjunction with our great software.
If you are not already using Konnect Spa and Salon Software, sign up for a free demonstration today. https://www.konnect.software/free-demo/