Tis the season for Christmas salon marketing, especially on all your social media channels.
The public uses social media much more in the lead up to Christmas. Everyone is preparing for Christmas with 67% searching for holiday gift inspiration on Facebook, Instagram and Pinterest. Plus, people are spending tonnes of money at this time of the year, so your salon needs to be visible and attractive to the gift seeking client.
By increasing your exposure on social media in December, you can harness the power of free marketing. But How? This article will give you ten jolly good tips to grab your clients attention, increase their spending and increase your revenue.
Christmas Salon Marketing for Social Media.
What are your Christmas Business Goals?
Decide on what areas you would like to improve upon in your salon business. Targeted marketing is very beneficial and enables you to focus on what you would like to promote and who to aim for. Konnect has great marketing tools that allow you to target a particular audience from your database.
Areas you may want to focus on this Christmas;
- Increase retail sales.
- Sell more gift cards.
- Push Christmas package deals.
- Attract new clients.
- Attract a new type of clientele.
- Upsell or Cross-sell to existing customers.
- Introduce new products or treatments.
- Increase social media engagement and exposure.
- Cement existing client loyalty.
- Improve client retention.
Konnect has many reporting features that allow you to measure which areas need attention. Plus, you can always measure the results of your campaigns once they are finished.
Konnect: Reporting at your fingertips
Schedule, Schedule, Schedule.
December is absolutely the busiest time of the year in the salon. Everybody wants to look fabulous for Christmas, so you know you will be run off your feet. Finding the time to make festive social media posts can be difficult. Without proper planning, time management and scheduling, you will likely run out of time to post consistently. And consistent posting is essential.
Try to set aside some time you can dedicate to making your salon social media posts. Batching and scheduling your Christmas posts in November ensures you don’t miss out on this most profitable time.
If you are not very creative, delegate this task to a staff member who is more proficient in this area. You could also consider outsourcing this job, if financially viable.
Remember, planning, scheduling and consistency is the key to getting results.
Social Media Christmas Decorations.
Just like you decorate your salon to evoke the festive spirit, your social media page needs sprucing up too! Add some Christmas sparkle to your profile picture and cover photos.
Try to incorporate a Christmasy theme that is in line with your logo and branding colours. Make your posts eye-catching and interesting to grab attention.
Konnect: Manage bookings online with the handy “Book Now” button
Engage your Audience with Salon Competitions and Giveaways.
Engage with your clients by advertising exclusive Christmas competitions or giveaways. Clients will be more likely to take an interest in a post that is enticing and gives them the chance to get something for nothing.
Competitions and giveaways guarantee more engagement and sharing of posts. The sharing of your posts increases your salon visibility and increases followers.
Furthermore, this is a great way to use up older or surplus stock in your giveaways. Thus, reducing the burden of profit loss. So spread the magic of Christmas by giving, and your business will be rewarded.
Promote Salon Products and Treatment Packages.
Create beautifully wrapped gift packs with products from your salon or create discounted bundled treatment packages. Post lovely pictures of these packages to give gift-giving inspiration to anyone who sees your post.
Bundled packages are a great way to entice clients to buy multiple treatments which increases your chance of creating a loyal client. What a great way to keep clients returning to your salon.
Your client feels valued by receiving a discount, and you potentially gain a new long term client. Its a win-win situation for both you and your clients.
Konnect: Takes care of stock management
Salon Gift Card Promotion.
Gift cards are $160 billion industry, with Christmas being the prime buying time. Advertise your gift cards on social media. Embellish gift cards with pretty Christmas themes and packaging.
But wait, have you considered selling your gift cards online? Digital gift cards are the way of the future. Clients much prefer a digital card that they can store on their smartphones, rather than carrying around a physical card.
Moreover, by making gift cards available online, your clients can make an instant purchase without even leaving the house! Which is essential for last-minute Christmas purchases and impulse buyers.
Christmas Salon Selfie Frame.
Providing a Christmas salon selfie station is gold! It’s so easy to embellish a large frame with Christmas decorations and hang it from the ceiling or lean it against a wall.
Make sure the frame is not too heavy so clients can hold the frame in front of themselves for great photo opportunities with their new hairdo, lashes or makeup. Alternatively, you could use a large Christmas wreath.
Be sure to add signage with your hashtag handle and ask your clients to add this hashtag to their photos.
It’s fun, festive, increases social media engagement, attracts comments, likes, and most importantly, shares.
Furthermore, you may attract new clients who love the results they see on their friend’s posts.
You can also showcase your Christmas salon decorations on social media. Plus, get staff to dress up in Santa hats and create some Christmasy photos to provoke a fun, festive atmosphere in your salon posts.
Spread some Christmas cheer to your followers and have fun doing it.
Konnect: Happy Staff = Happy Clients
The 12 Days of Salon Christmas Posts.
The 12 Days of Christmas is an excellent excuse to engage with your followers daily.
Pick a 12 Days of Christmas theme and schedule a post for the last 12 days leading up to Christmas.
Here are some theme ideas:
- 12 Christmas hairstyles
- 12 before and after photos
- 12 best salon Christmas gifts
- 12 best salon products
- 12 video posts showcasing a product or treatment
- 12 ways to look after your skin this Christmas
Providing educational and engaging posts are a great way to interest your followers and encourage sharing, improving your social media exposure.
Your only limit is your imagination.
Align your Salon with a Charity.
Konnect with your clients and appeal to their emotional side by aligning yourself with a local charity or good cause.
By donating a portion of a gift card or Christmas package to charity, shows your community spirit.
Furthermore, your clients feel good about contributing to a good cause. Make sure you post this onto your social media sites and tag the charity you are supporting, encouraging sharing and goodwill.
Some local newspapers will love to print a story about a small local business supporting a charity or community cause. Giving you much more exposure in your local area while also creating a view that your salon is more trustworthy, giving and community-minded. Powerful marketing at it’s best.
Christmas time is fast approaching, so now is the time to do your planning and scheduling to make the most out of your social media marketing this year.
Social media truly is a powerful tool, and with a little innovation and forethought, you can harness this beast to drive your salon sales this Christmas.
Furthermore, social media engagement can attract new clients through the doors, cement existing client relationship, improve client retention and loyalty, and spread your business name to a broader audience.
Konnect better with your clients this Christmas by using our great targeting marketing tools, reporting tools, stock management feature and gift card management. Let Konnect give your salon the gift of time this Christmas.
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