Salon Appointment Scheduling: Why It’s Important For Your Business.
Appointment Scheduling is so important for service-based businesses like salons. The salon industry is thriving and as you know the competition is fierce. To get ahead of your competition you seriously need to consider improving the day-to-day operations of your salon. Providing a great client experience is paramount to retaining clients, improving loyalty and ultimately your revenue.
But what has all this got to do with appointment scheduling? Think of appointment scheduling as the bones of your salon business. Without a strong framework, your business will just fall apart. You will find yourself chasing your tail day-in and day-out while not quite getting ahead.
This way of doing business will negatively impact your ability to provide a great service to your clients.
Konnect provides you with simple, easy-to-use tools to successfully run day-to-day operations
One huge benefit of automating your appointment scheduling is the time you save. And, as we all know, time equals money.
When appointments are automated with Konnect Spa and Salon Software, the chance of human error is reduced. Which means, no more accidental double bookings, wrong time slots filled out or unreadable details. Forget flipping back and forth through your old appointment book to reschedule a client. Konnect allows you to re-book your client with one click. It’s that simple and quick. https://www.konnect.software/features/calendar-bookings/
Additionally, your appointments are automatically synched with your SMS reminders, so you dont have to chase up all your clients over the phone to confirm their appointments. Less time on the phone, more time making money.
Access anytime anywhere
Reduce No-Shows and Cancellations.
No shows. Uggh. There is nothing more frustrating than waiting around for a no-show and losing money at the same time. No-shows are a huge drain on your income. According to one 2019 survey, the cost of no-shows is roughly 5-10% of your annual profit. So if you are experiencing alot of no-shows, the implementation of automated appointment scheduling is a must. https://worldwidesalonmarketing.com/how-much-do-no-shows-cost-your-salon-every-year/
Automated SMS reminders are a proven way to reduce no-shows and late cancellations. According to one study, SMS reminders reduced no-shows by a whopping 39%.
Konnects SMS reminder system allows you to customise your texts and gives you the option of how you want your clients to respond. Cancel, reschedule or confirm.
By also introducing your clients to online bookings, they have the flexibility and control over their appointments like never before. This allows them to change or cancel their appointments according to their own schedule. Taking the hassle out of rescheduling, keeping you off the phone and improves customer satisfaction.
To read more about how to reduce no-show go to https://www.konnect.software/how-to-effectively-reduce-salon-no-shows/
Happy clients, happy you
24/7 Appointment Scheduling.
Imagine how much more business you would get if your existing clients and new clients could make an appointment any time of the day or night? By adding an online booking button to your website or social media, clients can book while you are on their mind. This reduces the chance they may forget later. New clients who come across your great before and after pictures on social media can book as soon as they feel inspired to do so. A great free marketing tool to get those new client coming through the door.
Giving your clients the flexibility to book online is a valuable tool for client retention and improves customer satisfaction. A reported 35% of clients prefer to book appointments after business hours. So providing them with this option can really improve your booking rate. https://articles.bplans.com/strategies-to-boost-hair-salon-revenue/
Another benefit of appointment scheduling with Konnect is that your online bookings are available on every device. So whether your client is at home on their desktop, sitting on the train using their mobile or at a cafe with their tablet, you are always accessible and ready to receive appointments.
Clients will love the convenience of 24/7 appointment scheduling and you will love spending less time on the phone while enjoying a much more streamlined and smooth running day.
Personalised Customer Service.
By streamlining your clients’ appointment scheduling experience right from the start of your client/business relationship, you portray a sense of organisation and professionalism. If your clients are often kept waiting due to you being late, it gives a clear message that their time is not important to you.
Clients have busy lives too and going to a salon is usually a luxury that people find difficult to add into their schedule. By using appointment scheduling like konnect, you reduce the risk of getting overwhelmed and feeling frazzled. Feeling like this does not make it easy to provide your client with a personalised and relaxing service.
According to research, a massive 71% of customers find impersonal customer service frustrating. This statistic shows how important it is to provide the best possible individualised treatment and service. Being rushed and late also decreases your ability to provide a thorough client consultation which can produce unwanted results.
So stop chasing your tail and relax with the knowledge that konnect gives you the gift of time.
Better Insight Into Your Bookings.
Using appointment scheduling like Konnect, gives you great insights into how your business is running. You can access any data regarding your appointments with konnects great reporting tools. You can get reports on client retention numbers, how many appointments were made online, the number of new clients and even how many no-shows you had. The list is only limited by your imagination.
Accessing this data allows you to gain knowledge about what is and isn’t working in your salon. For example, if you are getting a lot of online bookings, why not create an online marketing campaign to target your online audience. Is your client retention rate low? Investigate why this is the case and take action. Without these valuable insights, you will struggle to find the areas in your business that need improving upon. https://www.konnect.software/features/reporting/
As you can see, by implementing appointment scheduling your business will experience many benefits.
From saving time, reducing no-shows and providing a better customer experience. Furthermore, by providing online bookings you also improve your potential to gain new clients and be open for bookings 24/7.
Having the ability to access detailed reports on all your appointments can really be a great tool in optimising your salon business.
At Konnect Spa and Salon Software, we enjoy providing you with useful business strategies that work in conjunction with our great software.
If you are not already using Konnect Spa and Salon Software, sign up for a free demonstration today. https://www.konnect.software/free-demo/
Konnect Spa and Salon Software – the simple, affordable key to making your business brilliant.