Don’t waste time and money marketing your salon to the world, when your salon clients are just around the corner. Most salon clients are looking for ease and convenience when it comes to visiting a salon. So the majority of people will look locally. But will they find YOU? To be sure your salon business […]
Salon Upselling and Cross-selling Techniques. Salon upselling and cross-selling techniques are something all salon owners should know and use. By following the easy and practical techniques in this article, your business will experience improved client relationships and increased revenue. When used correctly, upselling and cross-selling can benefit both you and your clients. So let’s get […]
Your Salon and Coronavirus, a practical guide. Unfortunately, the number of Coronavirus (Covid-19) cases is rapidly growing around the globe and has now been declared a pandemic by the World Health Organisation (WHO). The health and safety of your salon clients and staff should be a priority. So here is a practical guide to help […]
Learning to master salon time management is the key to improving productivity and increasing profits. If you don’t have enough hours in the day to complete all your salon tasks, then this article is for you. What is Salon Time Management? Salon time management is organising and planning how you will divide your time between […]
Salon body language is an essential tool to master in your salon. Why? because understanding and using appropriate body language enables you to build better salon client relationships. By learning basic non-verbal communication cues, you can ensure your clients feel more comfortable during their salon consultations and treatments. Furthermore, being able to identify these cues […]
Salon Client retention is essential to ensure growth in your salon business. Competition for your salon clients is fierce. So, the key to keeping your salon a viable and healthy business is not only by maintaining but increasing your salon client retention rate. By following the top 10 salon client retention strategies discussed below, you […]
Tis the season for Christmas salon marketing, especially on all your social media channels. The public uses social media much more in the lead up to Christmas. Everyone is preparing for Christmas with 67% searching for holiday gift inspiration on Facebook, Instagram and Pinterest. Plus, people are spending tonnes of money at this time of […]
Online booking for salons is the way of the future. Do you want to grow your salon? Look professional? Stand out from your competition? Well, offering online booking is a sure-fire way to achieve these goals and more. THE 9 ADVANTAGES OF ONLINE BOOKING FOR SALONS. SAVE TIME AND CUT YOUR WORKLOAD. Spend less […]
Do you ever wonder whether your salon, spa or barbershop should implement a salon loyalty program? Is it really worth the effort? Well, to answer these questions, you need to ask yourself a question. Do you want to improve client retention and increase revenue? If you answered yes, then you have your answer. You NEED […]
Appointment Scheduling is so important for service-based businesses like salons. The salon industry is thriving and as you know the competition is fierce. To get ahead of your competition you seriously need to consider improving the day-to-day operations of your salon. Providing a great client experience is paramount to retaining clients, improving loyalty and ultimately […]