Online booking for salons is the way of the future. Do you want to grow your salon? Look professional? Stand out from your competition?

Well, offering online booking is a sure-fire way to achieve these goals and more.

THE 9 ADVANTAGES OF ONLINE BOOKING FOR SALONS.

 

SAVE TIME AND CUT YOUR WORKLOAD.

Spend less time on the phone taking bookings, explaining treatments, taking deposits and going through your cancellation policy.

Instead, dedicate your time to the client in front of you, without annoying interruptions. 

Managing bookings while you are juggling everything else in the salon isn’t always easy. That’s why online booking streamlines your working day. 

Your clients can make a booking, pay a deposit, receive a confirmation text and an SMS reminder without you lifting a finger. There’s no doubt automating the booking process gives you more time to focus on your clients.

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Konnect: Giving you the gift of  time. 

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CLIENT CONVENIENCE. 

Client convenience should be a crucial factor in your everyday business considerations. Clients find online booking so convenient and here’s why:

• 90% of people prefer to book online.

• 60% are made during business hours because consumers would prefer to book online as opposed to calling for an appointment. (LSAinsider)

• 77% of people think that having the ability to book, cancel or change their appointment online is important. (Accenture.com)

• 25% of millennials (under 35’s) will only book appointments online. (Fitsmallbusiness)

Consumers are becoming increasingly impatient these days due to the ease of online accessibility. So clients no longer want to wait on hold on the phone. 

Also, as most salons don’t have a dedicated receptionist, clients are made to leave a message for an appointment and wait for a return call. Waiting for return calls can be very frustrating for clients, especially for workers who don’t have access to their phones during work hours. 

So if you want to make booking an appointment more convenient for your client, online bookings are the way to go.

TAKE BOOKINGS 24/7/365.

Ever wondered how much business you could attract if you could take bookings 24/7, every day of the year?

Research shows, the most popular time for making online bookings are on a Sunday from 4 pm to 8 pm (Finance online) plus, 40% of online bookings are made after business hours.  (LSAinsider)

Most people are time-poor these days and love the flexibility of online bookings. 

Also, If a potential client discovers you on social media or your webpage, you increase your chances of gaining a new client. If they like what they see, they can book right there and then. 

Just think of the potential to build your clientele.

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Konnect: Access anywhere, anytime.

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REAL-TIME AVAILABILITY. 

 With Konnects great automated features, it’s easy to see your availabilities all the time, from any device. Not just for you but also for your regular and potential clients. 

When you make a booking for a client in the salon or via phone, your online booking availability’s are instantly updated. Your calendar is integrated with your online bookings too. So when a client makes an online booking, you receive a notification, and your calendar is instantly updated. Online Bookings 

 

REDUCE NO-SHOWS.

At first glance, you wouldn’t think that allowing your clients to make an online booking would help to reduce no-shows. But it does and here’s why.

When your clients can book an appointment in their own time, they are more likely to put a lot more thought into making a booking that is suited to their schedule, thus reducing the chance of missing an appointment.

Also, sometimes when clients are asked to rebook in the salon, they may feel pressured or rushed to make a quick decision which they are not sure about, and this also increases the chance of a no-show.

The other benefit of offering online bookings is that you can include your cancellation policy and/or take deposits, which again, will reduce no-shows.  Click here to learn more on how to reduce no-shows in your salon.

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Konnect: Everything at your fingertips.

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LOOK PROFESSIONAL.

Show your clients you are running a professional salon by offering online bookings. When a client perceives your salon business as more professional, they are likely to have more trust in your services.

We are living in the internet age where the world is becoming increasingly more reliant on the web. So if you want to keep with the times, stay relevant and stay ahead of your competition, online bookings are a must. 

The internet, your website and social media offer huge potential to help grow your business. Being visible online and providing bookings are a direct link to your salon. Konnects online booking feature allows you to customise colours and fonts to match your branding. 

LAST MINUTE BOOKINGS.

Just as when you or a client makes a booking and your calendar is instantly updated, the same goes for cancellations or rescheduled bookings.  

Once a client cancels, either with you or online, the newly available spot is made instantly visible.

Having these appointments made available online gives clients the ability to make a booking they might otherwise miss. Making it more likely to fill same-day or next-day appointments.  

Alternatively, you can set cut off times so you decide how late a client can book beforehand.

Another handy feature is that you can set up a secure log in system for VIP clients only.

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Konnect with your clients.

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MEASURE YOUR SUCCESS.

The great thing about having an automated booking system like Konnect is that you can measure your success.  

Are online bookings working for you? Is your website compelling new clients to book?  

You can bring up reports from your Konnect database to measure exactly how your business is progressing. Add this capability in combination with google analytics to track website conversions, and you will know what is and isn’t working for you.  Konnect Reporting Features

 

REDUCE HUMAN ERROR.

Another added advantage is the reduction in human error. Say goodbye to double bookings or forgotten SMS reminders. Konnects powerful booking system takes the guesswork out of your salon bookings and automatically sends confirmation texts and SMS reminders to booked clients. Just set and forget, while Konnect does all the hard work for you. SMS Reminders. 

CONCLUSION

As you can see, there are many advantages to offering online booking to your clients. Studies have proven how much clients value online booking capabilities.

Online booking is also advantageous to you as a business owner, as you save time, reduce no-shows, look more professional and can measure your success with easy to access reports.

Streamline your booking process with complete automation, so you have real-time bookings available to you and your staff on any device at any time of the day and night.

Plus, you will never miss another booking opportunity again!

At Konnect Spa and Salon Software, we enjoy providing you with useful business strategies that work in conjunction with our great software.

Konnect provides you with the simple, easy-to-use tools to successfully run day-to-day operations in your salon.

Not using Konnect Spa and Salon Software?  Sign up for a free demonstration today.

Jump on board and let us help you take your business to new heights.
Konnect Spa and Salon Software – the simple, affordable key to making your business brilliant.